[Veranstaltung] 25.4., 18:00–20:00 Uhr / Herzliche Einladung Buchpräsentation / Invitation Book Presentation

Liebe Studierende,

wir möchten euch herzlich zu folgender Buchpräsentation einladen:


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Dear Students,

we would like to invite you to the following book presentation:




Book Presentation
Organizing Color: Toward a Chromatics of the Social
Timon Beyes in conversation with Jenni Tischer

25 April 2024 18:00–20:00
University of Applied Arts Vienna
FLUX 2, Vordere Zollamtsstraße 7, 2nd floor



We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.

Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with colour's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.

Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization—a "chromatics of organizing"—that is attuned to the protean and world-making capacity of color.


About the author
Timon Beyes is Professor of Sociology of Organisation and Culture at Leuphana University Lüneburg.


ISBN: 9781503638617
Author: Timon Beyes
Publisher: Stanford University Press


Link: https://base.uni-ak.ac.at/showroom/2ay3Eb8cnEhd2XNyQm96Hr/


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